Welcome to my Website! I am a freelance media planning/buying strategist with 20+ years experience working for a variety of advertising agencies and clients. In 1989 I formed my own media consulting
business, Sherry Jacobs Media, with the philosophy of providing personal, responsive, senior level service for all clients. Many clients place significant emphasis on the creative aspect of their
sales message. However, no matter how creative a message is, it will be ineffective if not placed within the correct medium or media mix which targets potential consumers. My website includes information on
the following aspects of Media Planning and Buying so that you can see what is involved in the process of determining the most effective media mix for each individual client.
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