Media Buying When the Recommended Media Plan has been approved by the client, the Media Buying process begins. With 20+ years experience in the media marketplace, I have attained
strong negotiation skills which enable my clients to take advantage of low rates and accompanying merchandising packages. With broadcast, negotiated spots are placed in highly rated targeted dayparts to allow
for optimum audience delivery. With print, negotiations revolve around low rates and prime ad placement, within appropriate editorial or upfront in the publication. |