Media Plan Execution/Stewardship

In addition to performing the actual Media Buying negotiations, Sherry Jacobs Media also sends out insertion orders and follows up by checking media invoices to make sure they match the original negotiated costs.

The stewardship of the Media Plan involves the following:

• Constant monitoring of ads that have been placed to make sure that they run as negotiated
• Maintaining contact with media representatives to stay abreast of upcoming, relevant media opportunities

Telephone: (415) 721-0673  Fax: (415) 721-0674